Case Study – Ranked “Litigation Lawyer” Keywords in Just 29 Days
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Want to know how I ranked “Litigation Lawyer” keywords across multiple locations in Toronto within just 45 days? Here’s a quick breakdown.
A Closer Look At The Strategy
Our client was a litigation lawyer aiming to improve their online visibility in Toronto and surrounding areas. Before our campaign, they struggled to rank for location-specific keywords, limiting their reach to potential clients.
The Biggest Challenges We Had To Overcome
We faced three main challenges
Setting Up GMB Profiles
We needed separate Google My Business profiles for each location.
Creating Location-Specific Pages
The website lacked dedicated pages for each targeted area.
Building Local Citations
The client's business was underrepresented in local directories.
Creating A Plan Of Attack
We started with a clear plan to tackle these issues.
Step #1: Optimize Google My Business Profiles
We created and optimized GMB profiles for each location, ensuring consistency in NAP (Name, Address, Phone Number) details, and added relevant keywords and high-quality images with geotags.
Step #2: Create Location-Specific Pages
Next, we built dedicated pages for each location on the client's website. These pages were optimized with city-specific keywords, local case studies, and testimonials.
Step #3: Build Local Citations and Gather Reviews
We listed the business in local directories and legal-specific websites, ensuring all citations matched the GMB listings. We also encouraged satisfied clients to leave positive reviews on each GMB profile.
The Results
We started with a clear plan to tackle these issues.
By following this strategy, we were able to rank “Litigation Lawyer” keywords across multiple Toronto locations in just 45 days. The client saw a significant increase in local visibility and client inquiries. We also ranked #2 for business lawyer and #3 for civil lawyer keywords with the same Google My Business profile
Call Increased: 37%
Website visitor increased : 67.07%
Ranked for Main keywords : 6 highly ranked keywords
