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Want to know how I ranked “Litigation Lawyer” keywords across multiple locations in Toronto within just 45 days? Here’s a quick breakdown.
A Closer Look At The Strategy
Our client was a litigation lawyer aiming to improve their online visibility in Toronto and surrounding areas. Before our campaign, they struggled to rank for location-specific keywords, limiting their reach to potential clients.
The Biggest Challenges We Had To Overcome
We faced three main challenges:
- Setting Up GMB Profiles: We needed separate Google My Business profiles for each location.
- Creating Location-Specific Pages: The website lacked dedicated pages for each targeted area.
- Building Local Citations: The client’s business was underrepresented in local directories.
Creating A Plan Of Attack
We started with a clear plan to tackle these issues.
Step #1: Optimize Google My Business Profiles We created and optimized GMB profiles for each location, ensuring consistency in NAP (Name, Address, Phone Number) details, and added relevant keywords and high-quality images with geotags.
Step #2: Create Location-Specific Pages Next, we built dedicated pages for each location on the client’s website. These pages were optimized with city-specific keywords, local case studies, and testimonials.
Step #3: Build Local Citations and Gather Reviews We listed the business in local directories and legal-specific websites, ensuring all citations matched the GMB listings. We also encouraged satisfied clients to leave positive reviews on each GMB profile.
The Results
By following this strategy, we were able to rank “Litigation Lawyer” keywords across multiple Toronto locations in just 45 days. The client saw a significant increase in local visibility and client inquiries. We also ranked #2 for business lawyer and #3 for civil lawyer keywords with the same Google My Business profile
Call Increased: 37%
Website visitor increased : 67.07%
Ranked for Main keywords : 6 highly ranked keywords
